• The Riviere Agency

Regional Press is Key for Fashion Brands to Grow

Now that fashion is forging ahead and thriving in the ecommerce world, local and regional press is even more important for a fashion brand. Local and regional press can have a big impact on a fashion brand's bottom line helping to improve SEO for the brand's website with backlinks for online coverage, driving sales from smaller markets, introducing new buyers and stores to the brand and the line and generating grassroots brand awareness. Our agency has local and regional contacts all over the country and can help secure press in secondary markets. This recent coverage we secured for a client in the Providence Journal is helping to build buzz for a new product line set to hit the market in November!


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