How We’re Helping Brands Show Up in Culture in 2026

As we head into 2026, brands are increasingly asking for experiences that generate real visibility, meaningful content, and earned momentum, not just moments for the sake of moments. Over the past year, The Riviere Agency has partnered with fashion, lifestyle, wellness, and consumer brands to bring that intersection of culture, press, and experience to life across New York, Paris, Miami, and beyond.

Below is a snapshot of the work we’re most proud of from fashion week production, experiential brand activations, owned platforms, and high-impact PR moments.

Fashion Week & Runway Production

Fashion week remains one of our core verticals, where precision logistics, press visibility, and guest experience matter just as much as creative.

• Christian Cowan — New York Fashion Week Full production and show execution for the designer’s NYFW runway presentation, supporting talent, press, and sponsor integrations.

• Juzui — New York Fashion Week Runway production for the brand’s NYFW debut, bringing together editors, influencers, and industry leaders.

• Paris Fashion Week Group Show Production and PR management of our curated group show in Paris, offering international designers an elevated, press-forward alternative to traditional runway platforms.

  
  

Experiential Brand Activations

We specialize in creating experiential moments that translate into content, coverage, and long-tail brand value.

• NordicTrack — Maison & Objet, Paris Full production of NordicTrack’s trade show booth at Maison & Objet, supporting brand storytelling, product discovery, and press engagement in a global design environment.

• Behr Paint — Paris Interior Designers Dinner An intimate, invite-only dinner experience for interior designers during Paris Design Week, blending product storytelling with relationship-driven engagement.

• Primark — Holiday Party, New York City Production and influencer-forward guest experience PR for Primark’s annual holiday celebration, bringing together creators, editors, and brand partners.

• Keurig Dr Pepper — Investor Day at Nasdaq Concept development and execution for a high-stakes investor event at Nasdaq, supporting multiple brand activations and executive storytelling.

  

  
  

Owned Platforms & Industry Moments

Beyond client work, we develop and produce our own platforms that connect brands directly with editors, influencers, and tastemakers.

• Swim + Resort Day — New York City Our curated press and influencer market event designed specifically for swimwear, resort, and lifestyle brands entering or expanding in the U.S. market.

• Miami Swim Week Group Show (Paraiso) After a two-year hiatus, we proudly brought our group show back to Paraiso at Miami Swim Week, offering designers a press-legitimate, industry-focused runway experience.

Public Relations & Cultural Impact

PR remains a cornerstone of our work, especially when paired with experiential moments that create natural media narratives.

• Inaugural Fetch Pet Gala — New York City Led PR and influencer strategy for the inaugural Fetch Pet Gala, featuring performances by Bernadette Peters, Leslie Odom Jr., and Sutton Foster, with a surprise performance by John Legend.Despite strict access limitations, the event generated global, multi-wave coverage across entertainment, lifestyle, and international outlets.

  

  

  

Looking Ahead to 2026

As we move into 2026, we’re opening a limited number of new partnerships across:

• Experiential event production

• Influencer and creator-led activations

• Public relations and earned media strategy

• White-label agency support

• Owned platforms including Swim + Resort Day and international fashion week group shows

If you’re thinking about how your brand or agency shows up next year, and want ideas that drive both buzz and business , we’d love to connect.