who we are.

The Riviere Agency is an award-winning, full service Integrated Marketing Communications, Public Relations, Event Production and Influencer Marketing firm with physical offices in New York and Miami and a satellite office in Los Angeles. We believe in honesty and integrity. The over-promising and under-delivering approach is not our style. Our team has over 30 years of combined experience in the fashion, beauty and lifestyle industry and a proven track record of providing marketing, public relations, influencer marketing,  social media and event production services. We help fashion, accessories, beauty and lifestyle brands with their PR, event production, influencer connecting and marketing needs. 

 

We are a well-oiled, well-organized team of seasoned creative professionals who are passionate about marketing, events and public relations for fashion, lifestyle and beauty brands. The senior team has years of industry experience working for major PR and branding firms and directly with brands themselves. The Riviere Agency sets itself apart from the competition by offering a fresh and unique approach to fashion, beauty and lifestyle marketing. We have developed niche expertise merging experiential event production with public relations to create events that build buzz, encourage serial social sharing and have a full list of the right attendees whether it be a well-rounded list of influencers or a curated list of editors.

 

Our New York office is located in the financial district down the street from Conde Nast and Time Inc. as well as other major fashion media players such as Refinery 29 and Latina magazine. Our LA office is located in the city's fashion district in Downtown LA, which serves as a hub for celebrity stylists to pull for their red carpet needs. 

 

What you won't find here is a cookie-cutter approach to PR, event production and marketing. Not only do we like to think outside the box, we like to build our own box.

fashion-week-top-pr-agency_orig.jpg

fashion, beauty or lifestyle brand entering the US?
you're In the right place...

The US market is the holy grail for many fashion and beauty brands and every year brands that have achieved success in other countries and on other continents attempt to break into the US market. Often brands attempt to enter utilizing the same strategy that led to success on their home turf, only to find out that the US market is vastly different and the American consumer has a completely different psyche. 

The Riviere Agency knows and understands the US market and can help your brand have a more successful launch often with a significantly smaller budget than you would encounter if you approached it alone. We have the contacts and the knowledge to save time and resources on everything from trade show set-up and sales to showroom placement and web development. Contact us today to learn more about the services we offer. 

Current & Previous Clients

Logos%20-%20Clients%20-%20TRA_edited.png

AND MORE...

 
 

Services

  • Brand and Startup Consulting

  • Charity Galas, Events, Fundraisers

  • Event Production

  • Fashion Show Production and PR

  • Front of House PR 

  • Influencer Campaign Management

  • Influencer Seeding and Influencer Marketing

  • Influencer and Tastemaker Events

  • Lookbook Production

  • Marketing Plan Development

  • Press Parties

  • Product Launches

  • Photo Shoots

  • Public Relations

  • Red Carpet Dressing

  • Social Media Campaign Management

  • Trunk & Trade Shows

  • VIP Lounges

  • Virtual Desksides

  • Virtual Events

Services

LOOKBOOK PRODUCTION

BRAND CONSULTING

Playing Poker

TRA has decades of experience and industry contacts. We can help you grow into a better you. 

GALAS & FUNDRAISERS

Banquet Hall

Our team knows what it takes to make an event a success and can leverage relationships and contacts to negotiate preferred rates, secure sponsors and donors, produce a flawless, creative event with buzz, and better your bottom line.

EVENT PRODUCTION

interactive_flower_displays_2_lr.png

From intimate press previews to brand launches, we manage and ensure the execution of every detail with creative flair.

FRONT OF HOUSE PR

Show your collection to a full house of industry insiders. We take care of invites, seating, check-in, backstage interviews, and serving a post-show release to thousands of global media contacts.

INFLUENCER CAMPAIGNS

It’s so cool when we get to see a gifted

Our team has perfected the art of selecting influencers to elevate your brand blended with analyzing key data to optimize engagement and the right kind of content.

INFLUENCER SEEDING & MARKETING

We have a database of over 3000 (and growing) influencers from around the globe. We actually know most of the influencers we work with personally from our global event work.

IINFLUENCER & TASTEMAKER EVENT

Walgreens_PressPhotos-89.jpg

Boost your social media following with a event catered to your fave influencers and tastemakers. #DoItForTheGram

LOOKBOOK PRODUCTION

Screen Shot 2021-02-25 at 2.21.35 PM.png

Our team helps your lookbook concepts come to life utilizing our industry connections and years of experience.

MARKETING PLAN DEVELOPMENT

TRA has decades of experience and are leaders in the industry. We can help your brand craft the ultimate marketing plan.

PRESS PARTIES

Show your product or brand off to the editors that write the stories. Give media a tactile experience, build buzz and generate content.

PRODUCT LAUNCH

We are experts at product launches helping to ideate the perfect plan that will get you noticed and get media and influencers talking about your brand.

PHOTOSHOOTS & CASTING

From moodboards to casting and production. We have the tools and team to produce your next photoshoot

PUBLIC RELATIONS

Let us handle the day to day traditional pr needs. We will get your brand in front of editors, producers and freelancers in TV, Print, and Online. 

RED CARPET DRESSING

We work with celebrity stylists to get your red carpet pieces on celebrities. 

SOCIAL MEDIA CAMPAIGN MARKETING

Witty hashtags, consistent content and all the things to make your social channels a hit.

TRUNK & TRADE SHOWS

We've managed PR and production for top industry trade shows and trunk shows.

VIP LOUNGES

Elevate your brand in a VIP Lounge with elevated and branded experiences.

VIRTUAL DESKSIDES

Virtual Desksides have become one of our secret weapons for getting clients noticed by editors. From developing a unique concept to creating the invite and managing RSVPs and technical aspects, our team delivers the perfect turn-key solution for desksides in the digital age.

VIRTUAL EVENTS

We produce virtual digital live or pre-recorded events to premier to a satellite audience of your choosing.