The Riviere Agency: A Fashion, Beauty & Lifestyle Marketing Agency
  • Home
  • About
  • Services
  • The Rumor Mill
    • Fashion Brands Entering US Market
    • Clients
    • Press
    • Blog
  • Chat Us Up!

Right now is the Right Time to engage PR if you are a Swimwear Brand!

11/18/2015

0 Comments

 
We have met and consulted with literally hundreds of swimwear and resortwear brands over the years and one of questions we are often asked is, "When is the best time to start PR?" When you are working with a seasonal product like swimwear or resortwear, there is a shorter window of really great press opportunities, so it is important to know the timeline with seasonal products. Most of our swimwear and resportwear brands work with us year round as we bring them incredible marketing, sales and other opportunities year round. However, primetime in terms of media for swim and resortwear is November through July. In November, our agency begins planning out the story lines we will be pitching to editors for Summer books and in December we start meeting with editors from top tier publications to show them our client's 2016 collections and learn about what they will be working on for spring. We kicked things off early this year with a meeting at Women's Health today and are excited to meet with all of our favorite swimwear editors next month. If are a swimwear or resortwear brand and are considering engaging a PR agency, now is the time to do it! Many publications work on issues 4-6 months in advance, so if you start in November, you will be hitting the exact time when summer books are taking shape. We get so many calls from swimwear brands in March wanting to work with us in the hopes of getting press in major magazines and by then it is largely too late for major print publications. We can still secure amazing press with online publications, newspapers, TV, etc, but if you are hoping to be considered for placement in major national magazines, you really need to have secured a PR agency by December and January at the absolute latest. So, if you are a swimwear or resortwear brand looking for PR or thinking about hiring a PR or marketing agency, now is the time to find the right fit. If you would like to learn more about our services and get a pricing menu, reach out to us here.
0 Comments



Leave a Reply.

    BLOG


    The Riviere Agency

    Find out what is new and noteworthy at the Riviere Agency and pick up some tips for marketing and PR for your fashion, jewelry, accessories, beauty or lifestyle brand.

    Archives

    December 2017
    September 2017
    April 2017
    December 2016
    October 2016
    May 2016
    December 2015
    November 2015
    October 2015
    July 2015
    May 2015
    March 2015
    February 2015
    December 2014
    November 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    November 2012
    September 2012

    Categories

    All
    Advice For Brands
    Agency Press Placements
    Fashion Marketing
    Fashion Shows
    Social Media
    Swimwear Industry

    RSS Feed

The Riviere Agency
139 Fulton Street, Suite 413 | New York, NY 10038
817 S Los Angeles St, 4D,Los Angeles, CA 90014
101 Sidonia Avenue, Suite PH3 | Coral Gables, FL 33134
Click here for our privacy policy.
  • Home
  • About
  • Services
  • The Rumor Mill
    • Fashion Brands Entering US Market
    • Clients
    • Press
    • Blog
  • Chat Us Up!
✕