PR | MARKETING | EVENTS | SOCIAL MEDIA & INFLUENCERS
Experiences That Move People. Results That Move Brands.
Every event tells a story, but the best ones create lasting impact long after the lights go down. Explore a selection of our recent activations and see how strategy, creativity, and flawless execution come together to build meaningful connections between brands and their audiences.
Featured Activations
Philips House of Coffee
Challenge
Launch Philips' newest coffee system through an experience that would resonate with media, creators, and consumers.
Our Approach
Developed and executed an integrated launch experience that extended beyond a traditional pop-up. The program included an influencer and editor preview event, a two-day public activation, strategic brand partnerships, product demonstrations, a Times Square billboard moment, and comprehensive event production—creating multiple opportunities for consumers and creators to engage with the Philips brand in memorable, shareable ways.
Results
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1,500+ consumers attended the 1.5-day experiential pop-up
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85 influencers, editors, and media attended the exclusive VIP preview
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201 pieces of creator content generated (62 posts + 139 Instagram Stories)
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105 creator profiles shared content across both activations
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12.1 million potential reach
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1 million+ impressions (1,047,619 total)
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38,685 engagements
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$109,018 earned social media value
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15-minute Times Square billboard roadblock, where creators attended to see their event content featured in one of the world's most iconic advertising locations
A fully integrated launch that combined influencer marketing, media relations, consumer sampling, experiential production, strategic partnerships, and out-of-home advertising into one cohesive campaign.
PRIMARK GETAWAY INFLUENCER DAY TRIP
Challenge
Create a premium influencer experience that would showcase Primark's summer collection, strengthen creator relationships, and generate authentic content—all within a tight timeline and a defined budget.
Our Approach
Designed and produced an immersive day-long brand experience in Montauk, managing every detail from creator curation and transportation to hospitality, programming, gifting, content capture, and on-site execution. Every moment was intentionally crafted to feel effortless, inspiring creators to share the experience organically.
Results
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14 creators hosted
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Executed in under 3 weeks
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$75K total program investment
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$93K+ earned social media value
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Professional photo & video content captured
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Exceeded projected ROI while delivering a premium brand experience
4th annual SWIM & RESORT DAy
Challenge
Create a premium press and creator preview that would connect leading swimwear, beauty, fashion, and lifestyle brands with top-tier editors, producers, stylists, and digital creators ahead of the summer season—driving meaningful media relationships, product discovery, and social buzz through one elevated New York City experience.
Our Approach
Concepted and produced an exclusive rooftop media and influencer showcase at The Summer Club, bringing together influential editors, broadcast contributors, stylists, and creators for a full day of brand discovery. From venue sourcing, event production, vendor management, media and influencer relations, guest experience, gifting, photography, and on-site execution, every touchpoint was designed to create authentic interactions between brands and the people who shape consumer purchasing decisions.
Participating brands included Marchon Eyewear (Draper James, Kendra Scott, Bebe & Anne Klein), By the Beach, Ardell, Hollywood Fashion Secrets, Gigi, Banner Beach, Toti, The Color Countess, Fragrance.net, and Origin of Oceans Swimwear.
Results
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Editors and media from Bustle, ELLE, Refinery29, Teen Vogue, Business Insider, Byrdie, InStyle, CNN Underscored, Cosmopolitan, E! News, Glamour, Marie Claire, Travel + Leisure, TODAY.com, The New York Times, People en Español, Good Housekeeping, Prevention, SheKnows, Daily Mail, and more attended.
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110 pieces of social content generated (11 feed posts + 99 Stories)
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2.4M potential reach
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263K+ impressions
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28.9K+ engagements
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$38K+ earned social media value
Swim & Resort Day has become one of New York's premier seasonal media preview events, giving brands direct access to the editors, producers, and creators who influence consumer shopping decisions while generating measurable earned social and editorial opportunities.