Events by TRA was created as a natural expansion of The Riviere Agency’s work. For more than a decade, we have produced fashion, beauty, and lifestyle events across the globe—runway shows, launches, and activations during New York, London, and Paris Fashion Weeks, as well as Miami Swim Week, and Art Basel. With teams in New York, Miami, Los Angeles, London, and Paris, we bring international reach, strong media relationships, and a reputation for seamless execution.

As our agency evolved, so did the demand for our expertise in the corporate and nonprofit sectors. Over the past 10 years, our team has designed and produced fundraising galas, panel speaker events, award banquets, trade show booths, corporate retreats, and executive travel and hospitality programs for organizations, conferences, and institutions around the world. From high-level government initiatives to Fortune 500 corporate events, we deliver the same precision, strategy, and creativity that have long defined our fashion productions.

What sets Events by TRA apart is our ability to merge logistical excellence with a creative lens. We partner with clients to ensure every detail of planning and production is handled with professionalism and accuracy, while offering communications and support that amplifies the reach and impact of their event.

Our work spans international, national, and regional activations, brand partnerships, event production, and PR—all designed to elevate missions, strengthen reputations, and create lasting impact. We don’t believe in a one-size-fits-all approach. Every event is tailored, on-brand, and delivered with creativity, precision, and care.