Events by TRA is a natural extension of The Riviere Agency, built on more than a decade of producing high-impact fashion, beauty, and lifestyle experiences around the world. From runway shows and brand activations at New York, London, and Paris Fashion Weeks to large-scale productions during Miami Swim Week and Art Basel, our work is defined by precision, creativity, and global reach.

​

As our agency evolved, so did the demand for our expertise beyond the fashion space. Today, we partner with corporate, nonprofit, and private clients to design and produce events ranging from fundraising galas and executive gatherings to brand-led experiences and curated private celebrations. Across every category, we bring the same level of strategy, discretion, and execution that has long defined our work.

​

What sets Events by TRA apart is our ability to seamlessly merge production excellence with a creative and communications-driven lens. We don’t simply execute events. We help shape experiences that feel intentional, culturally relevant, and aligned with our clients’ broader goals.

​

With teams across New York, Miami, Los Angeles, London, and Paris, our work spans international, national, and regional activations. We are highly selective in the projects we take on, focusing on clients and concepts where we can deliver meaningful impact.

​

Every event is approached with a tailored, hands-on methodology, ensuring that from initial concept through final execution, the experience is thoughtful, elevated, and flawlessly delivered.