WHO WE ARE. [ABOUT US]
The Riviere Agency is an award-winning, full service Integrated Marketing Communications, Public Relations, Event Production and Influencer Marketing firm with physical offices in New York and Miami and a satellite office in Los Angeles. We believe in honesty and integrity. The over-promising and under-delivering approach is not our style. Our team has over 30 years of combined experience in the fashion, beauty and lifestyle industry and a proven track record of providing affordable marketing, public relations, influencer marketing, social media and event production services. We help fashion, accessories, beauty and lifestyle brands with their PR, event production, influencer connecting and marketing needs.
We are a well-oiled, well-organized team of seasoned creative professionals who are passionate about marketing, events and public relations for fashion, lifestyle and beauty brands. The senior team has years of industry experience working for major PR and branding firms and directly with brands themselves. The Riviere Agency sets itself apart from the competition by offering a fresh and unique approach to fashion, beauty and lifestyle marketing. We have developed niche expertise merging experiential event production with public relations to create events that build buzz, are super "grammable," and have a full list of the right attendees whether it be a well-rounded list of influencers or a curated list of editors.
Our New York office is located in the financial district down the street from Conde Nast and Time Inc. as well as other major fashion media players such as Refinery 29 and Latina magazine. Our LA office is located in the city's fashion district in Downtown LA, which serves as a hub for celebrity stylists to pull for their red carpet needs.
What you won't find here is a cookie-cutter approach to PR, event production and marketing. Not only do we like to think outside the box, we like to build our own box.
Fashion, beauty or lifestyle Brand Entering The US?
You're In The Right Place...
The US market is the holy grail for many fashion and beauty brands and every year brands that have achieved success in other countries and on other continents attempt to break into the US market. Often brands attempt to enter utilizing the same strategy that led to success on their home turf, only to find out that the US market is vastly different and the American consumer has a completely different psyche.
The Riviere Agency knows and understands the US market and can help your brand have a more successful launch often with a significantly smaller budget than you would encounter if you approached it alone. We have the contacts and the knowledge to save time and resources on everything from trade show set-up and sales to showroom placement and web development. Contact us today to learn more about the services we offer.
Let's get personal.
[meet the SENIOR team]
Lori Riviere has been a top PR and marketing expert in the fashion, beauty, and lifestyle space for over ten years working with some of the industries most talked about brands including Adolfo Dominguez, Briogeo Haircare, Leanne Marshall, Monday Swimwear, Showfields, Snapchat, Ryan Roche, and Uber. She earned her Bachelor's degree in Advertising from University of Florida and a law degree from the University of Miami School of Law. Together with Nicole Doswell, she has built one of the top minority-owned and operated agencies managing shows for New York Fashion Week, Paris Fashion Week, London Fashion Week, and Miami Swim Week. She is a go-to source for brands looking to build trendsetting events, get press, and work with influencers globally. She has built a reputation for merging impeccable event production and experiences with getting the right people and the right buzz for brands through strategic press placement. When she is not mapping out amazing plans for brands to grow market share, she is sharing recipes, outtakes from her life in NYC, and #momfails with her toddler and baby on Instagram @loririviere.
Nicole Doswell got her start at one of the top modeling agencies and has since worked both producing and publicizing fashion shows and brands leveraging her strong influencer contacts. Nicole is a whiz at just about everything she touches from graphic design to event production and negotiating strategic partnerships. Nicole runs the agency as co-director running our PR and production teams. She also manages all of our model castings. She has produced shows for NYFW and Miami Swim Week and landed red carpet placements with everyone from Kim Kardashian to Carrie Underwood. When she is not scoring major red carpet placements, casting for NYFW or producing something awesome, Nicole is running Models of Color Matter to promote diversity and melanin in the modeling industry.
Lindsay Matthews leads our Media Relations team and is known for her ability to craft attention grabbing press materials and pitches that have landed stellar placements with top tier media from Glamour to CNN. Lindsay has managed major events for fashion brands as well as media relations for some of fashion’s hottest brands including Frankie’s Bikinis, J/Slides Footwear and Custo Barcelona. Lindsay started her career at a top Miami PR and events agency before heading to New York to work for Hudson Bay Company, the parent company to Saks Fifth Avenue and Lord & Taylor, Lindsay joined our team several years ago and has been racking up stellar placements ever since. When she is not scoring great press for our clients, she is brunching and writing about it for Bitches Who Brunch.