We've specialized in integrated marketing for fashion, accessory and jewelry brands since we opened our doors. From the beginning we have been a full service agency offering additional service such as art direction, production and styling on photo shoots and trade show sales and support. We understand the fashion business in a way that most traditional fashion PR firms just cannot understand because we live and breath all aspects of the industry. Ask the owner of another PR firm when is the last time they sold for a client at a trade show. The answer will likely be never. Ask the owner of our firm and she will proudly tell you that she recently wrote $13,000 in orders for a brand new brand at an Atlanta Apparel Show. This unique 360 approach gives us a deep understanding of the market and allows us to understand how buyers think and what brands need to do to turn the editorial placements we obtain for you into sales. At the end of the day, sales are what it is all about.
The owner of our agency, Lori Riviere, has a rare ability to be creative and analytical at the same time. She often will spend her days doing everything from styling a photo shoot to helping her clients analyze potential ROI on various trade show opportunities. Her unique background growing up around the family clothing business developed her understanding of all of the aspects of the business and it shows in everything the agency does. Our clients get unique opportunities as a result of the full service aspect of our agency that traditional PR firms just cannot provide. Check out the photo above taken today on a magazine shoot that Lori styled for a new glossy magazine in Miami. She was asked to style the shoot for the magazine and was able to pull the looks together from our client roster. Our clients benefit from the potential editorial placement, getting to keep and use images from the shoot (she negotiated that on behalf of our clients) and having our agency directly involved in the styling of the shoot to make sure the products looked their best. It is this unique approach that sets us apart from other fashion PR agencies.
If you want to learn more about our approach to Fashion PR and marketing and how your brand might benefit from working with us, click here to contact us.