An online outlet like Chic Luxuries wouldn't be an obvious choice for fun, affordable lifestyle brand, Yak Pak. However, brands that are versatile and have such great design elements and quality have the ability to break out of their shell and expand their audiences through placements in unexpected outlets. In fashion PR it is important to follow trends and pitch to outlets that fit the brand's aesthetic and overall feel, but sometimes thinking outside of the box and breaking the mold can reap real rewards. When looking for a pr firm to represent your fashion or accessories brand try to find an agency that will think outside of the box. Fashion PR is as much about setting new trends as it is about following them.
The Riviere Agency
Find out what is new and noteworthy at the Riviere Agency and pick up some tips for marketing and PR for your fashion, jewelry, accessories, beauty or lifestyle brand.