The major fashion magazines like Lucky, Vogue, Marie Claire, Latina, Cosmopolitan and In Style are obvious places to pitch a fashion or accessories brand, but many people overlook travel magazines. Most of the travel magazines domestically and internationally have fashion editors and devote pages of the magazine to clothing, jewelry, handbags, accessories and other fashion items. We love getting our clients placed in a travel magazine like the placement above in WHERE Boston we secured for Paxton 1345. What is great about these features is that they stand out from the other pages in the magazine that are focused on travel stories, so the coverage is amplified and often more impactful. Good Fashion PR agencies know to look beyond the fashion magazines for opportunities in outlets that focus on other areas that go hand-in-hand with fashion. When you are looking to hire a firm to handle your PR ask them what magazines they will pitch for your brand and if the list only includes fashion magazines, you may be missing opportunities for coverage.
The Riviere Agency
Find out what is new and noteworthy at the Riviere Agency and pick up some tips for marketing and PR for your fashion, jewelry, accessories, beauty or lifestyle brand.