We secured a print placement for a swimwear client, Toxic Sadie, a few months ago in the coveted trade publication, Women's Wear Daily. Print exposure is great, but we wanted to capitalize on WWD's great review of the line and continued to follow up which led to last month's posting on the Women's Wear Daily Tumblr page of a shot from the brand's LA Fashion Week Runway show. What is great about this exposure is that our client is able to get awareness among general consumers who follow WWD's Tumblr page and they can see real time feedback from the comments on the post. Fashion PR is about maximizing exposure among as many facets of the potential target market as possible. A fashion PR firm needs to understand how important it is for a brand to reach buyers AND the end consumer.
The Riviere Agency
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