"How many commercials do you see for a brand like GEICO? If seeing something one time, worked, GEICO and other brands would purchase one spot with the largest reach and call it a day. Well, editors are consumers too and they need to see a brand a few times each with a fresh approach for it to stick in their minds for coverage possibilities. Couple that with the fact that most large print publications have a 4 month lead time and you can imagine how much work and time that goes into one placement for a client."
This is exactly why we book desksides and in person meetings with editors to help our client's products and services resonate with editors more quickly. We work hard to exceed our clients expectations on placements, but what really sets us apart is the fact that we are an integrated marketing firm and so while you get PR efforts from us, you also get other marketing efforts from day one that will help your brand grow from celebrity gift basket opportunities to buyer lists and trunk show opportunities. We work to provide concrete value for our clients from day one.