"We wanted to reach out to you and see if our swimwear line might be a good fit for your store. The line is called Toxic Sadie and is in its third season. Ocean Magazine recently featured our brand in a trend story with a brand you carry in your store, Wildfox and so this prompted us to think that our brand would be a good fit with the other lines you carry. Here is a link to the feature.
Toxic Sadie is based in Miami and is made in the USA. We have been featured in the Sports Illustrated Swimsuit edition as well as other publications. This fall the designer will be featured on MTV. Attached find a lookbook and pricesheet. I would love to hear your feedback.
I will check back in a few weeks to get your thoughts on the line and see if it might be the right fit for your store. Thanks for your time."
So, the next time you get press coverage for your brand, think of how you can leverage the coverage to generate sales, find new opportunities and grow your business.