Press placements in glossy magazines don't drive sales like they used to. The internet, blogs, online media outlets like Refinery 29 and social media have revolutionized the way consumers make choices about the products they choose to purchase. However, a placement in a glossy's gift guide can still be a golden nugget for a brand and that is why we book desksides with major magazine editors every summer for our clients. The placement we secured below in Cosmo Latina for a client stemmed from a summer deskside. We continued to follow up and check in with the editor, and in October, the editor called in a sample for the gift guide shoot. Any good Fashion PR agency knows that summer is a critical time for a brand as all of the major magazines begin to work on their holiday gift guides. While other agencies are sun bathing in the Hamptons, we are putting together our holiday gift guide and traipsing from one editor's office to another with our client's products in tow. So, as you narrow down your list of fashion marketing and PR agencies, we recommend that you ask them what their summer plans for your brand will be....
The Riviere Agency
Find out what is new and noteworthy at the Riviere Agency and pick up some tips for marketing and PR for your fashion, jewelry, accessories, beauty or lifestyle brand.