We have a team of seasoned fashion photoshoot producers that can produce your next photoshoot or lookbook. Why hire a producer? Having someone produce your photoshoot for your lookbook or line sheet can often be the same or less expensive than trying to manage the shoot on your own. Our agency is able to secure preferred and discounted rates of many aspects of a photoshoot that typically covers our production fee. Hiring a producer for your shoot with experience and knowledge of what photographers, models and locations are available in your target budget, ensures you are making the most of your budget for one of the most important aspects of any fashion brand. It can also save you time researching to find photographers, models, hair and make up artists, stylists and locations and more time negotiating with each third party vendor. A producer also knows the ins and outs of pulling permits, location fees, model and photographer releases. To see first hand how we work, check out the video above from a recent photoshoot we produced.
Each year we get approached by numerous brands wanting to plan an event for Art Basel. We always start the conversation with the question, "What do you want to achieve from this event?" We ask this question because Art Basel is an oversaturated week full of brands trying to capture peoples attention and the large budget events with paid celebrities and expensive activations tend to win out. There can be some benefit to getting involved in Art Basel festivities, but it is really important to analyze the goals and motivation behind the desire to participate. For fashion and beauty brands especially, the goal should be to build brand awareness and generate some content that will come in search for Art Basel as an SEO play and also to demonstrate the "cool factor" that your brand was involved with the week.
Expecting big sales from pop up shops, tons of media coverage of your fashion show or an event full of bloggers may not be realistic unless you are partnered with a big name marquee brand, have an incredibly unique event planned or have guaranteed attendance from an in-demand celebrity.
Zkipster, an app that PR pros use to manage guest lists tracked the check in rate from this year's Art Basel (2015) and the attendance rate was 39% for events held on Miami Beach close to the main art fairs and 29% for events held in the design district. These are really low numbers and the agency you work with needs to understand the market and have a firm grasp on this. If you are not serving free alcohol, your attendance numbers will be even lower. What does that mean for you as the client? If you want 100 people to attend your event during Art Basel, you will need between 250-300 RSVPs and closer to 400 if you are not serving free alcohol.
When you are researching to find an agency to help you plan an event for Art Basel, it is incredibly important to find an agency that really understands how the week works and make sure you find the right fit for your particular event. There is not a one size fits all agency and many agencies in Miami have local contacts, but don't have national and international contacts. Many NY agencies may have national and international contacts, but may not have a strong list of local contacts. Our agency is very careful to only take on projects that align with our area of expertise and where realistic goals and expectations are set. We have been involved with Art Basel and had an office in Miami from inception, so we know how the week has changed and evolved and have a very strong handle on what to expect. If you are looking to plan an event for Art Basel and are looking for a PR firm, consider an hour consult with us, where we help review your plans, give you ideas on ways to amplify efforts and conserve costs and tell you honestly whether we are the right fit for your brand's activation plans.
Working with a PR agency is truly a team effort. We have found the more our brands treat us as a member of their team, the more effectively we can secure amazing results from our clients. Here are four things you can do right now to help your PR agency get better results:
1. Make sure your agency has a set of samples of both current in season items as well next season's samples
Today, we received a referral from a product photographer we work with a lot, and we were so touched by the gesture and the vote of confidence! We reviewed their website and saw that they have a product that fits loosely into our wheelhouse, but we know an agency that absolutely KILLS it for this type of product, so we offered to chat with them and referred them to that agency. I think we most certainly could have secured this brand as a client had we wished to do so, but we honestly would not have been the BEST fit for this product. That made me realize how difficult it must be for a brand to know what to look for in a PR and social media agency. So, I thought I would help shed some light. Here are some things to look for when trying to find a PR agency:
Now that fashion is forging ahead and thriving in the ecommerce world, local and regional press is even more important for a fashion brand. Local and regional press can have a big impact on a fashion brand's bottom line helping to improve SEO for the brand's website with backlinks for online coverage, driving sales from smaller markets, introducing new buyers and stores to the brand and the line and generating grassroots brand awareness. Our agency has local and regional contacts all over the country and can help secure press in secondary markets. This recent coverage we secured for a client in the Providence Journal is helping to build buzz for a new product line set to hit the market in November!
The Riviere Agency
Find out what is new and noteworthy at the Riviere Agency and pick up some tips for marketing and PR for your fashion, jewelry, accessories, beauty or lifestyle brand.