Navigating the wild wild world of fashion bloggers is often frustrating for brands and not a strength for many fashion PR agencies. Bloggers are becoming more savvy about their power and demanding more. Gone are the days when you could get a blogger to post a photo of a piece from your newest collection...or so you think?!! Working with blogs are a HUGE part of any good Fashion PR strategy and knowing how to work with them and make the most of a blog post is one of our specialties. We have seen a lot of brands turn their backs on bloggers as they demand more in terms of compensation or product to work with them. However, if you or your Fashion PR agency are both on top of your game, you will be able to find ways to work with bloggers that get results that will help with SEO, sales and overall brand presence without breaking the proverbial sample bank. We focus on leverage the combined power of all of our brands to provide our clients with a mix of opportunities ranging from product reviews in exchange for a non-returnable sample to posts about a product without any compensation or free product. Check out the blog posts we have secured for our client, Hayden Harnett in the last two weeks alone. For a brand that sells product online, working with Bloggers is an essential part of Fashion PR. Fashion PR has grown to encompass so much more than a photo in a monthly magazine. Fashion PR agencies really must have a 360 degree approach to help their brands compete and blogger outreach cannot be overlooked!
The Riviere Agency
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