Each year the leadership team at our agency meets around this time of year to assess our year and set goals for the years to come. We analyze where we are as an agency, our client roster, wins for our clients and goals we have for their success. Around this time a few years ago, one of the goals we set was to garner more international and foreign language press for our clients because we realized that none of our competitors were really offering that level of service and even large agencies here in the US only focus on American press. We have worked hard over the last few years to build our international and foreign language contacts and have translated releases into multiple languages over the years resulting in a huge increase in international and foreign language press for our clients. This year we had one of our best years for foreign and international press and we want to thank all of the journalists and media contacts with whom we worked with over the years to make this goal come to fruition! We are so proud to embrace the entire globe from a media perspective and we fully support a global economy and limitless possibilities for designers, entrepreneurs and businesses across the globe! See below for some highlights of international and foreign language press we have secured for clients in the last year including Spanish language press, Middle East press, UK press and more!
We have a confession to make. Our agency has always been stronger at securing digital placements for clients than print placements. Don't get us wrong. We secure plenty of print placements for clients, but we rule digital (check out our press page for proof)! We've always been honest with clients and potential clients about the strength of our ditigal and influencer relationships relative to print and there have been a few brands over the years that chose other agencies because they wanted to focus solely on print. Sometimes we've wondered if we were crazy by focusing on digital so much in the last 7 years, but today Fashion Week Daily published an article validating our focus. 7 years ago people thought we were crazy, but we were right. Digitial has risen to the top of the media heap and Hearst Publications' digital numbers are proof that digital placements really are worth their weight in cyberspace gold! Not only do you get a lot of eyeballs, but you get SEO benefits and a longer shelf life than print because articles stay on the internet and come up in searches for a very long time! So all hail to the king...Digital Media...and congrats to Hearst Publications for your record-breaking traffic in November. Here is a breakdown of the top performing digital platforms for Heart in November 2016.
Best Products: 7.4 MM unique visitors, up 10,946%
Esquire: 16 MM+, up 33%
Country Living: 17.7 MM+, up 27%
Harper’s BAZAAR: 12.2 MM, up 26%
Marie Claire: 9.2 MM, up 24%
Town & Country: 2.2 MM+, up 113%
The Riviere Agency
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