We have met and consulted with literally hundreds of swimwear and resortwear brands over the years and one of questions we are often asked is, "When is the best time to start PR?" When you are working with a seasonal product like swimwear or resortwear, there is a shorter window of really great press opportunities, so it is important to know the timeline with seasonal products. Most of our swimwear and resportwear brands work with us year round as we bring them incredible marketing, sales and other opportunities year round. However, primetime in terms of media for swim and resortwear is November through July. In November, our agency begins planning out the story lines we will be pitching to editors for Summer books and in December we start meeting with editors from top tier publications to show them our client's 2016 collections and learn about what they will be working on for spring. We kicked things off early this year with a meeting at Women's Health today and are excited to meet with all of our favorite swimwear editors next month. If are a swimwear or resortwear brand and are considering engaging a PR agency, now is the time to do it! Many publications work on issues 4-6 months in advance, so if you start in November, you will be hitting the exact time when summer books are taking shape. We get so many calls from swimwear brands in March wanting to work with us in the hopes of getting press in major magazines and by then it is largely too late for major print publications. We can still secure amazing press with online publications, newspapers, TV, etc, but if you are hoping to be considered for placement in major national magazines, you really need to have secured a PR agency by December and January at the absolute latest. So, if you are a swimwear or resortwear brand looking for PR or thinking about hiring a PR or marketing agency, now is the time to find the right fit. If you would like to learn more about our services and get a pricing menu, reach out to us here.
Working with a PR agency is truly a team effort. We have found the more our brands treat us as a member of their team, the more effectively we can secure amazing results from our clients. Here are four things you can do right now to help your PR agency get better results:
1. Make sure your agency has a set of samples of both current in season items as well next season's samples
The Riviere Agency
Find out what is new and noteworthy at the Riviere Agency and pick up some tips for marketing and PR for your fashion, jewelry, accessories, beauty or lifestyle brand.