Navigating the wild wild world of fashion bloggers is often frustrating for brands and not a strength for many fashion PR agencies. Bloggers are becoming more savvy about their power and demanding more. Gone are the days when you could get a blogger to post a photo of a piece from your newest collection...or so you think?!! Working with blogs are a HUGE part of any good Fashion PR strategy and knowing how to work with them and make the most of a blog post is one of our specialties. We have seen a lot of brands turn their backs on bloggers as they demand more in terms of compensation or product to work with them. However, if you or your Fashion PR agency are both on top of your game, you will be able to find ways to work with bloggers that get results that will help with SEO, sales and overall brand presence without breaking the proverbial sample bank. We focus on leverage the combined power of all of our brands to provide our clients with a mix of opportunities ranging from product reviews in exchange for a non-returnable sample to posts about a product without any compensation or free product. Check out the blog posts we have secured for our client, Hayden Harnett in the last two weeks alone. For a brand that sells product online, working with Bloggers is an essential part of Fashion PR. Fashion PR has grown to encompass so much more than a photo in a monthly magazine. Fashion PR agencies really must have a 360 degree approach to help their brands compete and blogger outreach cannot be overlooked!
An online outlet like Chic Luxuries wouldn't be an obvious choice for fun, affordable lifestyle brand, Yak Pak. However, brands that are versatile and have such great design elements and quality have the ability to break out of their shell and expand their audiences through placements in unexpected outlets. In fashion PR it is important to follow trends and pitch to outlets that fit the brand's aesthetic and overall feel, but sometimes thinking outside of the box and breaking the mold can reap real rewards. When looking for a pr firm to represent your fashion or accessories brand try to find an agency that will think outside of the box. Fashion PR is as much about setting new trends as it is about following them.
Newspaper placements in Fashion PR are often forgotten but can have a powerful impact and can be just as impressive for potential buyers of your collection. We focus on magazine, newspaper, online and television placements for our clients and this 360 degree approach helps our clients build a full portfolio of press clippings.
Thank you to the fashion editor at large for taking time out to meet with us. We hope you loved the lines we showed you as much as we do...we will be in touch! xo
The Riviere Agency
Find out what is new and noteworthy at the Riviere Agency and pick up some tips for marketing and PR for your fashion, jewelry, accessories, beauty or lifestyle brand.