Online coverage in Fashion PR really helps a brand grow presence. Brands often think the holy grail is magazine placement, but often magazine placement does not lead to direct sales. Magazine placements are great to show buyers on the wholesale side of things and great for your website, but online placement can often be the most direct link to sales and has the added bonus of assisting with SEO. Magazine placement is important, but it is important to see the bigger picture. We take a 360 approach to PR and get our clients placement in magazines, television, online media, blogs, celebrity placement, movie placement as well as trunk shows and events because it takes exposure from multiple communications channels to really break through the clutter. So, when developing your PR and marketing goals be sure to think about more than just the glossies!
A mix of Magazine, Television and Blog placement is critical to a brand's success in the US market...our client killed to birds with one blogger, Ginger Harris who blogged about the brand AND filmed a TV segment on NBC's Miami affiliate.
Bloggers do matter for Fashion Brands and we know how to work with them successfully! See this gorgeous post from Street Fashion Style for Hayden Harnett.
The Riviere Agency
Find out what is new and noteworthy at the Riviere Agency and pick up some tips for marketing and PR for your fashion, jewelry, accessories, beauty or lifestyle brand.