One of the perks clients get from working with our agency is our ability to connect the dots with all of the available facets of marketing. This Instagram post is the perfect example as this was a suit pulled for a music video shoot and we secured a plug for the brand on Instagram with a model who has over 20K followers on Instagram. So we have the potential feature of the suit in a major music video and the live plug on Instagram to over 20K of @lina_martini's followers!
Our agency feels so fortunate to be handling the PR for a new charity gala/performance with ticket proceeds going to benefit Operation Smile. When we were presented with the opportunity to work with Operation Smile and A Broadway Smile creator Caleb Ryan, we jumped at the chance. We can't wait for June 10th when some of Broadway's brightest will light up the stage at New World Stages...for a cause. The performance review will be followed by a star studded VIP after party complete with a red carpet, nibbles and cocktails. We hope to see some of you there! If you are interested in sponsorship, please feel free to contact us here. To purchase tickets, please visit telecharge.
The Riviere Agency searches far and wide to find just the right talent for our team. Each team member has just the right mix of wicked smarts, creativity and a love for fashion, beauty, lifestyle, pop-culture and new media. Three of our team members have their own blogs and our Senior Production Manager started her own magazine last fall. We love watching them put their passions to work in the office and out at play and our clients get the benefit of their insider knowledge of blogging, publishing, editing and social media. One of our Miami team members Candace Celmer has a fabulous fashion blog, FromCtoC.com. Candace splits her time between Miami and the Bahamas and thanks to modern technology and those whizzes at Apple, we can hardly tell when she is not in the office. She is traveling back to Miami as we speak and will be lending her blogging talents at the upcoming Shades of Beauty event, Thursday, May 29 from 6 pm to 10 pm at Blackbird Ordinary. Get more information here and if you go say hi to Candace.
We have so much fun planning events for our client, Kadonyc. They are in the heart of the West Village right around the corner from our favorite cupcake shop (Sweet Revenge) and they have the best gift selection in town. Our latest event is a book signing for the release of Susane Colasant's newest teen novel, Now and Forever. Since Gossip Girl left the airwaves, we've had a void for steamy teen drama, but Susane's books gives us our fill and then some. Thanks Metro NY and Julie Shannon for featuring the book signing and see you next week!
The luxury market has seen huge growth in the last ten years. This growing market is full of opportunity but if your PR, social media and marketing partners don't track the changes, they can't help to guide your brand. We believe that a good luxury fashion, beauty and lifestyle PR, social media or marketing firm must speak geek and love stats and numbers. We love getting our hands on data that we can pass along to our clients and readers. Mastercard Advisors has a really great research driven reportS department, Spending Pulse, that sells useful data, spending information and stats in various consumer product and service categories. They recently released some information on the Luxury Market to the public and we scooped it up and put it in the handy infographic below. The take away here: Make sure you have an e-commerce site and that you are partnering with complimentary brands, services and charities, which happens to be one of our core strengths as an agency.
We love to tell the story behind the lines we represent and as evidenced by this full page feature we secured for the designer behind Mia Marcelle, editors like a good "I am career woman, hear me roar" story. A of people think Fashion PR is just about the pretty clothes, but we know opportunities to get our brand's exposure goes beyond that because at the end of the day, fashion is a business. Our agency will spend the time to get to know your brand and learn about how you start, what makes you tick and what is unique about you and your business. It is that personal attention that helps us secure features for clients that extend beyond the normal fashion feature...though we do that too!
The Riviere Agency LOVES representing swimwear clients and because we have offices in both Miami and New York, we are perfectly positioned to provide swimwear and resort wear clients with stellar results. In just over a month since Mia Marcelle signed with our agency, we have secured three editorial features including a major fashion blogger, national print magazine and this feature in the online edition of OK! Magazine. This placement was actually a two-fer for our agency as our clients garnered two of the eleven coveted spots with Toxic Sadie's Savage Bikini also securing a top spot! To see the full feature in Ok! click here. Because our agency has a 360 degree view of the fashion world and capabilities to assist clients with everything from social media to preparing applications for fashion weeks (including Mercedes Benz), we understand that often timing is everything. IMG is reviewing designer applications for Mercedes Benz Swim Week right now and so we have been pushing hard to assist our young designers in getting well deserved press coverage to give their applications a little extra boost. Today the fashion world requires more than traditional fashion PR, agencies must think of all of the aspects that go into developing a strong brand, and focus on serving the client with the right emphasis on the key components of marketing at the right time. To learn more about how your brand might benefit from our agency's integrated approach to marketing and PR, please contact us today!
The May issue of People Style Watch includes an editorial feature we secured for client, Simbi Haiti. Congrats Simbi and thanks to People Style Watch Director, Holly Carter, for putting the spotlight on our client.
The Riviere Agency
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