There are some tried and true strategies that fashion brands can employ to get themselves press and tying in a hot film into a pitch is a method that works. Check out this coverage we obtained for our client, Amorium Jewelry on Equally Wed. The Great Gatsby movie is one of the most buzzed about movies of the summer and its release has been hotly anticipated. The key is to have a sense of what films are going to be hot months before they are released and then figure out if you can create a press angle from your brand that ties into the film. Do you have any pieces in your collection that have the same feeling as the costumes in the film? Period films often encourage a resurgence of styles from that era. Here for the Gatsby film, we knew the 20's look would be on the minds of editors, but we also pitched some other outlets focusing on the glitz and glamour of the era. This unique spin secured coverage on Equally Wed focusing on ways to incorporate Great Gatsby style into looks for your nuptials.
The Riviere Agency
Find out what is new and noteworthy at the Riviere Agency and pick up some tips for marketing and PR for your fashion, jewelry, accessories, beauty or lifestyle brand.