We are known for our creative concepts, but we also know numbers rule the world and these social media stats really hit the point home that social media is wildly important for fashion, beauty and lifestyle brands. Social media drives sales and new customers! If you are not sure where to begin with social media or if you don't know if you are on the right track, we suggest a conducting a social media audit. The Riviere Agency handles everything from social media consultations and audits to full content management. Contact us for a quote today.
This past week, we were able to schedule a desk side with Cosmo Latina to show some of the spring and summer collections of some of our clients including, Aysha Collection, Leung Designs and Toxic Sadie. In Fashion PR, timing is everything. Currently, all long lead media outlets (fashion magazines especially) are preparing for their summer issues in the dead of winter. With samples from the 2014 Toxic Sadie swimwear line in tow, we headed up 8th to the Hearst Tower. The desk side went well, as anticipated. The key in Fashion PR is to leave a lasting impression with editors is to create an emotional connection between your agency’s brand and the editor as well as with the editor and the product. Fashion is emotional for consumers and this needs to be remembered when reaching out to press in Fashion PR.
Toxic Sadie swimwear is a unique swim brand with impeccable quality and an affordable price point. All these features were able to connect with the editor and she was able to see the potential for the brand in her magazine! In Fashion PR, you not only have to “sell” the brands you represent, but you need to find a way to connect your brands with the press you are attempting to reach. Tell them why you love the product, give them scenarios that would be opportune for the product, and speak to them as a consumer as well as a press representative. In Fashion PR, timing is everything, and the connection is the key.
Coast Trade shows are arriving to New York City this February. This new string of fashion trade exhibitions were designed to house a relaxed environment as well as provide a more cost efficient price for designers, as compared to other trade shows. The spacing for each designer is open, creating a visual appeal that aids in cutting costs for designers.
Founder, Karen Bennett, began producing the trade shows as an option from the stress imposed on buyers at traditional, more chaotic events. The show has been produced over 10 times in the past 8 years and boasts such names as Mara Hoffman, Citizens of Humanity, and Milly, to name a few. With a line-up of 40 designer collections, this trade show will be a certain stop for buyers, media, and fashion industry insiders on February 23rd and 24th. The location is half a block from the Jacob K Javits Center in the heart of the Manhattan’s garment district.
Jewelry Designer Val Colbert has taken an often forgotten finding, and has created a line that takes vintage, designer buttons and creates gorgeous pearl necklaces and bracelets. The company is based in Atlanta, Georgia, giving the brand a sort of southern vintage charm. What makes Colbert different for a fashion PR firm? Aside from the unique idea of upcycling, the brand produces one-of-a-kind pieces that use antique buttons. What does this mean from a fashion PR standpoint? It means that the brand is sellable to influencers, buyers, and customers. The jewelry has been featured in many magazines features and print sources. The latest press mention comes from the Houston’s Lifestyle and Home, who boasts a high profile readership. Luxury vintage is a delicate niche industry that fashion pr firms often look over.
For PR firms, these boutique brands give the opportunity to connect directly with their end consumers as well as the brand. Niche brands will give you the opportunity to be creative in your PR, social media and events planning. How will you relate to this audience? Where are they located? Which platforms are they using? Take time to study your brand’s current following, and use your PR firm to build that brand to its full potential with the right voice.
We secured a print placement for a swimwear client, Toxic Sadie, a few months ago in the coveted trade publication, Women's Wear Daily. Print exposure is great, but we wanted to capitalize on WWD's great review of the line and continued to follow up which led to last month's posting on the Women's Wear Daily Tumblr page of a shot from the brand's LA Fashion Week Runway show. What is great about this exposure is that our client is able to get awareness among general consumers who follow WWD's Tumblr page and they can see real time feedback from the comments on the post. Fashion PR is about maximizing exposure among as many facets of the potential target market as possible. A fashion PR firm needs to understand how important it is for a brand to reach buyers AND the end consumer.
The Riviere Agency
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