When our client, Miinto.com asked us to think outside the box and come up with innovative ways to spread the word among the blogging community about their website, we suggested they create a "Bloggers for Breast Cancer" campaign and invite bloggers to ask their readers to purchase the shirt photographed below on Miinto.com. 100% of proceeds go to breast cancer research, Miinto.com gets tons of traffic and back links from bloggers and breast cancer wins with a fashionable cause that actually donates ALL profits to the fight against breast cancer. Win-Win-Win!
The Riviere Agency
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