We are proud to announce the opening of our LA office and showroom located in Downtown LA's garment district. We have been serving our clients for years out of New York and Miami and managing celebrity seeding and red carpet dressing from the East Coast waiting for the right opportunity to add a West Coast presence and bring even more celebrity and influencer seeding and red carpet dressing opportunities to clients. Because of our unique position as one of the top providers of Front of House PR, casting and production for NYFW: The Shows and NYFW: First Stage as well as off-site shows at locations such as Pier 59 and Art Beam, we have an extremely comprehensive list of celebrity and influencers contacts as well as top celebrity stylists. Earlier this month, our team managed front of house PR for 9 New York Fashion Week shows for a range of domestic and international designers. We hosted thousands of influencers, celebrities and top tier media at our shows giving us unique contact with all of them over the course of the week. Our influencer dressing program is one of the most popular programs we have during NYFW and this season we dressed 40 influencers and celebrities including Miss Universe and Influencer Mary Leest @maryleest. We have been hanging out with LA influencers, celebs and celeb stylists three times a year at NYFW and Miami Swim Week for years, so were so excited to share our news with them this past NYFW and let them know they can pop into our LA showroom for their dressing needs. For more information and rates for our celebrity seeding program, contact us today.
After years of securing amazing celebrity red carpet placements and seeding from our NYC office, we have decided to open an LA Showroom to better serve our client's celebrity placement and seeding needs. We have been working with celeb stylists and contacts for many years and we have a very strong rolodex of celebrity contacts due to our work on NYFW shows. All of the top tier stylists attend NYFW shows and /or request lookbooks from shows we work on so we have existing relationships. We have also built amazing celebrity relationships after many seasons of having them sit front row at shows. So, we are taking our existing network and now making it easier to access our client's products! The Riviere Agency will be bi-coastal by the end of May with offices in Los Angeles, Miami and New York. To learn more about our services and ways that you can build your brand email us at email@example.com.
Each year the leadership team at our agency meets around this time of year to assess our year and set goals for the years to come. We analyze where we are as an agency, our client roster, wins for our clients and goals we have for their success. Around this time a few years ago, one of the goals we set was to garner more international and foreign language press for our clients because we realized that none of our competitors were really offering that level of service and even large agencies here in the US only focus on American press. We have worked hard over the last few years to build our international and foreign language contacts and have translated releases into multiple languages over the years resulting in a huge increase in international and foreign language press for our clients. This year we had one of our best years for foreign and international press and we want to thank all of the journalists and media contacts with whom we worked with over the years to make this goal come to fruition! We are so proud to embrace the entire globe from a media perspective and we fully support a global economy and limitless possibilities for designers, entrepreneurs and businesses across the globe! See below for some highlights of international and foreign language press we have secured for clients in the last year including Spanish language press, Middle East press, UK press and more!
We have a confession to make. Our agency has always been stronger at securing digital placements for clients than print placements. Don't get us wrong. We secure plenty of print placements for clients, but we rule digital (check out our press page for proof)! We've always been honest with clients and potential clients about the strength of our ditigal and influencer relationships relative to print and there have been a few brands over the years that chose other agencies because they wanted to focus solely on print. Sometimes we've wondered if we were crazy by focusing on digital so much in the last 7 years, but today Fashion Week Daily published an article validating our focus. 7 years ago people thought we were crazy, but we were right. Digitial has risen to the top of the media heap and Hearst Publications' digital numbers are proof that digital placements really are worth their weight in cyberspace gold! Not only do you get a lot of eyeballs, but you get SEO benefits and a longer shelf life than print because articles stay on the internet and come up in searches for a very long time! So all hail to the king...Digital Media...and congrats to Hearst Publications for your record-breaking traffic in November. Here is a breakdown of the top performing digital platforms for Heart in November 2016.
Best Products: 7.4 MM unique visitors, up 10,946%
Esquire: 16 MM+, up 33%
Country Living: 17.7 MM+, up 27%
Harper’s BAZAAR: 12.2 MM, up 26%
Marie Claire: 9.2 MM, up 24%
Town & Country: 2.2 MM+, up 113%
This past season (September 2016) we managed Front of House PR for 6 NYFW runway shows, three of which were on-site with IMG at Clarkson Square and Moynihan Station. Our boutique agency has developed a real area of specialty providing stellar front of house PR services for fashion brands at NYFW, Miami Swim Week and London Fashion Week and we have noticed that a lot of brands come to us after working with major fashion PR agencies. So, what makes our boutique agency so effective in managing front of house PR for a fashion show? Well we have identified a few key differences in our approach and experience that allows us to provide stellar service for brands showing collections at fashion week:
These are just a few of the ways that we are able to provide our clients with a premium fashion week experience for their front of house PR needs. You can see some of the top press we secured this past season below. For more information about our services, contact us today!
After IMG's announcement that they would be taking a break from Swim Week festivities last year, the swimwear industry has been anxiously awaiting an official announcement this season. IMG has yet to make an official announcement, but they have partnered with SWIMMIAMI, the platform that was developed last season in place of IMG's SWIMWEEK platform. The producers of SWIMMIAMI are the same producers that have worked with IMG for the last 10+ years managing production for NYFW and Mercedes Benz Swim Week. This has ensured that the same standard in terms of production value has been maintained at Miami Swim Week as in years past. SWIMMIAMI will be hosting most of their runway shows at the W South Beach with an outdoor venue over the pool as well as a more intimate enclosed tented option. The event will likely be the tour de force at this year's Miami Swim Week based in large part on the high production quality and the partnership with IMG. Brands on the SWIMMIAMI schedule include Frankie's Bikinis, Gottex, INDAH and Hot as Hell. Funkshion will also be hosting shows in Collins park in the tent across the street from the W South Beach. There are several large brands slated to show in the Collins park tents again this season, so for media and buyers most of the action in terms of runway shows will take place on Collins Avenue between the W South Beach and the Funkshion tent across the street. SWIMMIAMI shows will run on schedule and it is yet to be seen whether Funkshion shows will break their bad habit of starting extremely late.
With regard to trade shows, there are three major trade shows and all are returning this season. The longest running trade show and the one that kind of started Miami Swim Week, Swim Show will be at the Miami Beach Convention Center. Hammock (formerly Salon Allure) is returning again this year at the W South Beach with suites and a marketplace section in the ballroom with a more traditional format. Cabana will be held in the tents next to the W South Beach. Coast, a small trade show carrying everything from ready-to-wear to accessories (not a swimwear trade show) has moved their date to align with the Miami Swim Week calendar and will be held on July 18th and 19th at the New World Center.
This year's experience will likely be a lot more pleasant than 2015 in large part based on the proximity of all of the venues, which helps attendees navigate Miami's steamy temperatures, beach traffic and parking issues. Buyers and media will be able to easily walk from the main venues and most of the running between runway shows will be across Collins Avenue from the W South Beach to Collins Park across the street.
How do we get all of this intel and information you ask? Our agency has been one of the leading agencies working with swim and resortwear brands at Miami Swim Week for seven seasons. We are the only agency truly based in New York City that works with swimwear editors at the major magazines that has a Miami office AND has been working with Miami Swim Week for multiple seasons. While Miami Swim Week does attract global press and buyers, the landscape had become much more saturated and brands must rely on local contacts as well as out-of-town guests to ensure seats are filled and exposure is maximized. There are many factors that impact the success of a runway show or swim week event, many of which can't be properly analyzed without specialized knowledge of the local Miami market and the history of swim week and its evolution. If you are a brand interesting learning more about your options for Miami Swim Week, contact us today. Email us at MiamiSwimWeek@theriviereagency.com and someone from our team will be in touch shortly! We offer everything from Front of House PR services for runway shows to casting management and event planning/production. We can also help to connect you to event producers for runway and trade shows and give you honest feedback on the right fit for you.
Model Casting: The Riviere Agency
We have a team of seasoned fashion photoshoot producers that can produce your next photoshoot or lookbook. Why hire a producer? Having someone produce your photoshoot for your lookbook or line sheet can often be the same or less expensive than trying to manage the shoot on your own. Our agency is able to secure preferred and discounted rates of many aspects of a photoshoot that typically covers our production fee. Hiring a producer for your shoot with experience and knowledge of what photographers, models and locations are available in your target budget, ensures you are making the most of your budget for one of the most important aspects of any fashion brand. It can also save you time researching to find photographers, models, hair and make up artists, stylists and locations and more time negotiating with each third party vendor. A producer also knows the ins and outs of pulling permits, location fees, model and photographer releases. To see first hand how we work, check out the video above from a recent photoshoot we produced.
The Riviere Agency
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